Case Study: Cut Sheet Labels achieves 560% increase in organic traffic with SmartSites

Cut Sheet Labels produces more customized labels with a crisp, user-friendly website and effective online marketing techniques

Cut Sheet Labels, a leader in online printing that enables customers to customize and order labels online, faced a major technology and UX challenge when moving to one of the very first Magento 2.0 builds. SmartSites was brought in to tackle the platform’s new-version issues and to build a label-customizer from scratch—work they had never done before—while also addressing internal workflow problems when the new system initially did not support the .doc and .pdf files the Cut Sheet team relied on.

SmartSites designed and built the Magento 2.0 e-commerce site, custom-coded a user-friendly label customizer, and rolled out creative SEO, product copy and PPC strategies tailored to Cut Sheet Labels’ unique categories. The result was a dramatically improved online presence: a 560% increase in organic site traffic, a 186.73% increase in pages visited per session, and a 49.67% reduction in bounce rate, delivering a crisper site and stronger marketing performance.

Cut Sheet Labels