Case Study: Coin Exchange increases retail foot traffic and boosts site visitors 231% with SmartSites

Coin Exchange - Customer Case Study

Coin Exchange, the leading coin store in Westchester County, NY, wanted more visitors to its retail location amid more than 200 local competitors. To capture local demand, Coin Exchange engaged SmartSites for a logo and website redesign plus search engine optimization and social media marketing to improve visibility and drive in-store traffic.

SmartSites redesigned Coin Exchange’s logo and responsive website, conducted keyword research, implemented onsite SEO, produced weekly blog content, ran a link-building campaign, and targeted Westchester residents via social media with ongoing maintenance. The work increased average time on site from 1:30 to 2:04, drove a 231% rise in total site visitors, a 495% increase in organic search traffic and a 647% jump in non-branded organic traffic, translating to noticeably more foot traffic at the retail store.

Coin Exchange