Case Study: Club Barks increases phone calls from 12 to 74 and expands to a 4th NJ location with SmartSites' tracked conversions and geo-targeting

Club Barks boards, grooms, and trains more pets with tracked conversions and geo-targeting

Club Barks is a New Jersey pet care company offering boarding, grooming, daycare and training across multiple NJ locations. As they expanded and explored franchising, Club Barks needed a web marketing partner to raise awareness, drive bookings and manage cash flow; they engaged SmartSites to run pay‑per‑click campaigns, conversion tracking, geo‑targeting and managed Facebook ads.

SmartSites calculated lifetime customer value, set targeted PPC campaigns by geography and service, implemented conversion tracking to see which services performed best, and ran geo‑targeted Facebook ads. The campaign increased phone leads from 12 per month to 74 in June 2016 and helped drive enough web-based sales to finalize a fourth New Jersey location.

Club Barks