SmartSites
70 Case Studies
A SmartSites Case Study
Buxbaum Sales Tax Consulting, a New York–based, award‑winning tax firm with over 40 years of experience, faced diminished online visibility just as demand rose from changes in online sales legislation. They engaged SmartSites for a comprehensive online marketing push, including a modern website redesign and WordPress migration, onsite SEO, social media marketing, and a Google AdWords pay‑per‑click campaign.
SmartSites redesigned and restructured the site, implemented SEO and link‑building, targeted New York accountants via social media, managed PPC, and provided ongoing maintenance. As a result, Buxbaum Sales Tax Consulting saw a 10x increase in total site traffic, top‑3 rankings for target keywords, a 45% decrease in AdWords cost‑per‑click, and connections with 1,000+ potential customers via social media.