Case Study: Board Room Socks increases direct website sales from $840 to $3,000+/month and boosts conversions 42.6% with SmartSites

Boardroom socks increases sales direct to their website with strategic remarketing and ppc campaigns

Board Room Socks is an All‑American, family‑owned hosiery retailer selling premium dress socks. They engaged SmartSites to drive traffic and sales to their own website instead of third‑party marketplaces like Amazon and TJMaxx, facing a limited budget and a seasonal product mix; SmartSites deployed strategic remarketing and PPC (pay‑per‑click) campaigns to address the challenge.

SmartSites implemented two complementary campaigns—adjusting a product feed campaign and a regular search campaign to play off each other—while continuously managing and optimizing both. The result: site sales rose from $840 in the first month to consistently over $3,000 per month, conversions improved 42.57%, and CTR increased by 5%, driven by SmartSites’ remarketing and PPC strategy.

Board Room Socks