Case Study: Blue Water Point Marina, Motel & Restaurant achieves a unified, mobile-responsive website with SmartSites

Blue Water Point serves as an oasis to more boaters, fishermen, and vacationers with fresh new website

BlueWater Point is a combined marina, motel, and restaurant in North Carolina that needed a clearer online presence to serve boaters, fishermen, and vacationers. Their previous site failed to communicate the three distinct business elements, so BlueWater Point engaged SmartSites for a responsive website redesign and web design to better represent the family-oriented resort while catering to the coastal fishing and boating audience.

SmartSites rebuilt the site with fresh photography, a mobile-responsive, interactive design, a live marina stream, links to live fishing reports, a 3-day tide chart, featured local attractions, and the use of ROI-positive keywords. The SmartSites redesign unified messaging across the three businesses, improved mobile engagement and search targeting, and added practical features that better serve boaters and vacationers.