Case Study: Arrow Child & Family Ministries Boosts Leads 1,258% with SmartSites PPC

Arrow Child & Family Ministries boosts leads 1,258% with SmartSites

Arrow Child & Family Ministries, an organization providing foster care and family support services, faced the challenge of increasing qualified lead generation for its caregiver recruitment and support programs. They needed to reach a compassionate, local audience in the sensitive child welfare sector efficiently. To address this, they partnered with the digital marketing agency SmartSites for Pay Per Click (PPC) advertising services.

SmartSites implemented a targeted PPC strategy that included building specific ad groups for various services, refining keyword targeting, and enhancing ad messaging to highlight the organization's mission. This solution yielded significant results for Arrow Child & Family Ministries, leading to a remarkable 1,258% increase in leads while also improving the cost per lead by 30%. The efforts by SmartSites successfully boosted caregiver and volunteer inquiries to support the agency's growth.

Arrow Child & Family Ministries