Case Study: Allied Glass and Mirror grows leads from 20 to 40+ with SmartSites' budget‑friendly PPC campaign

Allied Glass & Mirror sells more glass door and shower doors with budget-friendly PPC campaign

Allied Glass and Mirror, a custom designer, manufacturer, and installer of glass doors, sliders, and shower doors, was getting the wrong kind of paid-search traffic—many site visitors were searching for car and windshield glass instead of shower doors, wasting marketing dollars. SmartSites was engaged to run a budget-friendly Pay Per Click (PPC) campaign to attract the right customers.

SmartSites implemented a tightly targeted PPC strategy with negative keywords to exclude car/windshield queries and set up conversion tracking to prioritize less competitive, higher-ROI products like frameless shower doors and tub showers. The targeted campaign increased leads from 20 to 29 in month one and to over 40 in month two, delivering more qualified inquiries and improved marketing ROI.

Allied Glass and Mirror