Case Study: Allied Glass and Mirror boosts conversions with SmartSites PPC advertising

Allied Glass and Mirror boosts conversions 999% with SmartSites

Allied Glass and Mirror, a company that designs, manufactures, and installs glass doors and shower enclosures, was facing a challenge with its digital marketing. Its pay-per-click (PPC) ads were attracting the wrong kind of customers, such as those seeking auto glass repairs, which wasted a significant portion of its marketing budget. The vendor, SmartSites, was engaged to address this issue.

SmartSites implemented a highly targeted PPC campaign for Allied Glass and Mirror. The solution used negative keywords to exclude irrelevant auto glass searches and focused conversion tracking on high-ROI products like frameless shower doors. This strategy resulted in a 999% increase in conversions, a decreased cost-per-click, and a higher click-through rate for the client.

Allied Glass and Mirror