Case Study: A&A Coatings, a 70-year thermal-spray leader, achieves 110% increase in site traffic with SmartSites

A&A coatings - Customer Case Study

A&A Coatings, a 70-year industry leader in thermal spray—applying metal, ceramic, cement and hard-faced coatings for Aerospace & Rotorcraft, Marine and Petrochemical customers—engaged SmartSites to bring their legacy brand into the 21st century. They needed a refreshed name/logo, a modern website to showcase niche services, and improved digital visibility through search marketing (logo, web design, SEO, and PPC).

SmartSites designed a new logo and modern website, created targeted service pages, and launched SEO and PPC campaigns to broaden organic reach and drive leads. The SmartSites effort produced measurable impact: 110% increase in total site traffic, 118% increase in organic traffic, and a 17% decrease in bounce rate.

A&A Coatings

Richard Brunhouse

Vice President