Case Study: Zeal Optics achieves streamlined global asset distribution to 3,000+ retailers with Brandfolder by Smartsheet

Zeal Optics Powers Global Asset Distribution to 3,000+ Retailers With Brandfolder

Zeal Optics, a Boulder-based maker of plant-based, mission-driven eyewear founded in 1997, sells through 3,000+ global retail partners but its 12-person team struggled with chaotic asset sprawl across unreliable shared drives. That fragmentation made it hard to find and share large files, control usage rights, keep pricing and collateral current, and maintain consistent brand messaging with international partners.

After choosing Brandfolder for its simplicity, Zeal centralized all digital assets, enabled easy distribution via share links and portals, and used analytics to track usage and content gaps. The result: fewer asset requests, hundreds of hours saved each year, lower printing costs, stronger brand consistency, and smoother expansion into new international markets.

Zeal Optics

Ben Peters

President