Case Study: Universal Creative achieves faster attraction development and major time savings with Smartsheet

Universal Creative uses Smartsheet to create new theme park rides and attractions and save time through automated processes

Universal Creative, the design-and-build division of Universal Destinations & Experiences, creates new rides and attractions for Universal parks worldwide. The team struggled with fragmented project tracking—relying on spreadsheets, slides, and emails—so gathering data, running analytics, and giving leadership a clear view of project status was time-consuming and often resulted in last-minute scrambling.

Adopting Smartsheet as a central repository with dashboards, templates, and automated workflows allowed Universal Creative to automate report and approval processes, send reminders, and provide real-time visibility across 200+ project sheets. The result: significant efficiency gains and better decision-making—Urbina’s three-person team now performs work that previously required five to eight people, with streamlined approvals and scalable analytics for testing and project tracking.

Universal Creative

Lynn Urbina

Manager, Ride & Show Engineering