Case Study: Uber cuts planning and lifecycle development time with Smartsheet

Uber cuts planning time by 50% and customer lifecycle development by 45% with Smartsheet

Uber's Performance Marketing team faced significant challenges in managing its complex, cross-functional initiatives. Their planning and customer lifecycle development processes were slow and inefficient, relying heavily on email and spreadsheets which created execution silos and communication issues. This manual approach consumed nearly 2,000 person-hours for planning alone. To solve this, they adopted Smartsheet's Intelligent Work Management Platform.

By implementing Smartsheet, Uber streamlined communication and created a single source of truth for planning, execution, and reporting. The solution included using Control Center for automated campaign briefs, real-time dashboards for leadership visibility, and WorkApps for role-tailored workspaces. As a result, Smartsheet helped Uber cut its planning process time by 50%, saving 1,000 staff hours, and accelerated customer lifecycle development by 40%-45%, enabling faster and more agile campaign execution.

Uber