Case Study: Uber cuts planning time in half and speeds customer lifecycle development by 40–45% with Smartsheet

Uber cuts planning and lifecycle development time in half, streamlines communication with Smartsheet

Uber’s Performance Marketing team at Uber faced scaling challenges as the business grew: teams relied on fragmented email threads and spreadsheets, planning consumed nearly 2,000 person-hours, and creating customer lifecycles could take up to three months—creating delays, communication gaps, and stress across cross-functional initiatives, especially during rapid growth and the Postmates integration.

By adopting Smartsheet as a single platform of record—using Control Center for automated campaign briefs, dashboards for real-time visibility, WorkApps for role-tailored workspaces, and Slack integration for alerts—Uber cut planning time by about 50% (saving roughly 1,000 staff hours) and accelerated customer lifecycle development by 40–45%, enabling faster campaigns, fewer SLA slippages, and more time for experimentation.

Uber

Bhavik Joshi

Director of Program Management, Performance Marketing