Case Study: Trillium Software achieves higher marketing ROI and streamlined campaign planning with Smartsheet

Trillium Software improves marketing ROI with Smartsheet

Trillium Software, a Boston-based provider of enterprise data quality solutions for Fortune 1000 clients, needed to standardize planning and reporting across its internationally distributed marketing teams. Campaign workflows were fragmented across Word, Excel, and PowerPoint, making it difficult to get consistent visibility, measure ROI, and run accountable, revenue-focused marketing.

By adopting Smartsheet and rolling out standardized project-plan templates for campaign activities (events, email, webinars, content), Trillium created a single source of truth with real-time rollups and reporting. This eliminated manual rework, improved collaboration and visibility, and boosted marketing efficiency and campaign ROI.

Trillium Software

Spencer Marlow

Marketing Director of EMEA