Case Study: Denver Zoo achieves streamlined asset sharing and faster campaign launches with Smartsheet Brandfolder

The Denver Zoo eliminates daily creative requests while streamlining campaign launches

Denver Zoo, a large organization with 400+ employees across marketing, creative, PR, and other teams, struggled to manage thousands of animal photos and other digital assets spread across multiple servers. Daily creative requests, difficult collaboration, and inefficient sharing with external media partners made it hard to launch campaigns quickly and keep branding consistent. Smartsheet’s Brandfolder digital asset management solution was brought in to centralize assets and simplify access.

Smartsheet’s Brandfolder gave Denver Zoo one central, self-serve hub for approved assets, with intuitive sharing and permission controls that improved collaboration across teams. The result was faster campaign execution, reduced creative requests, and stronger brand control; within six months, the zoo recorded nearly 15,000 asset engagements, distributed hundreds of assets to partners, and saved stakeholders hours each day searching for files.

Denver Zoo

Marie Revenew

VP of External Relations