Case Study: Simpson Strong-Tie achieves streamlined workflows and simplified project management with Smartsheet

Simpson Strong-Tie builds on hidden strengths to make work run more smoothly

Simpson Strong‑Tie, a large North American construction and engineering manufacturer, faced inefficient marketing and project workflows caused by duplicate data entry and fragmented tools across teams. Marketing needed a simpler way to request shared services, maintain project visibility, and track work without forcing people to use multiple forms or re‑enter information.

The team implemented Smartsheet automation—hidden columns in templates, a “Ready for Team” checkbox, cross‑sheet linking, dashboards, and a central SharePoint portal—to automate service requests and consolidate project tracking. The change eliminated duplicate entry, enabled single‑click initiation of work, increased digital marketing throughput by over 50%, supported requests for new hires, and set the stage for further integrations like a Jira connector and a unified intake form.

Simpson Strong-Tie

Deirdre Spencer

Senior Project Manager