Case Study: Russell Stover achieves stronger sales relationships and improved creative productivity with Smartsheet

Russell Stover strengthens sales and design with Brandfolder

Russell Stover, a beloved North American chocolate brand founded in 1923 and producing roughly 90 million pounds of candy a year, depends on distinctive packaging and tailored sales materials to drive retail and online sales. Their teams were hampered by an outdated in‑house server with inconsistent taxonomy, frequent ad‑hoc file requests, paper‑based workflows and difficulty locating assets, which slowed creative work and left quality assets underutilized.

Adopting Brandfolder gave Russell Stover a single source of truth with robust search, user permissions, timed asset availability and easy share links. The platform reduced ad‑hoc requests, sped asset discovery and exports, supported a product redesign, increased asset reuse and freed creatives to focus on strategic work while enabling sales to quickly find and share on‑brand product shots.

Russell Stover

Jeff Stapleton

Senior Graphic Designer