Case Study: Rand McNally achieves 100% brand asset adoption with Smartsheet Brandfolder

Rand McNally - Customer Case Study

Rand McNally needed a better way to manage and share brand assets after a corporate rebrand, replacing an outdated FTP server that made it difficult for employees to find the right logos, images, and collateral. They chose Smartsheet’s Brandfolder digital asset management platform to centralize product imagery, brand files, and style guides.

Smartsheet’s Brandfolder helped Rand McNally simplify access to assets, improve version control, and make sharing easier across the organization. The result was seamless adoption, with Rand McNally achieving a 100% adoption rate after turning off the FTP server, while also reducing requests for help and making brand assets easy to find and use.

Rand McNally

Joerg Metzner

Design Director