Case Study: Rand McNally achieves 100% asset adoption with Brandfolder by Smartsheet

Rand McNally achieves 100% adoption with Smartsheet

Rand McNally, a longstanding map and navigation company, sought a new digital asset management solution after a corporate rebrand. Their challenge was to distribute updated brand and logo files easily and replace an outdated, hard-to-use FTP server that made assets difficult for the organization to find and access. They selected the Brandfolder platform from vendor Smartsheet for this task.

The solution implemented by Smartsheet's Brandfolder provided a simple, visual, and intuitive platform for housing and sharing product imagery, logos, and brand guides. The key result was a 100% adoption rate among employees, achieved by decommissioning the old FTP server and offering a vastly superior user experience. The vendor Smartsheet provided a system that made assets readily available, reduced requests to the design team, and seamlessly integrated into the company's workflow.

Rand McNally