Case Study: Purple Eagle LLC achieves rapid growth and centralized spa management with Smartsheet

Purple Eagle LLC uses Smartsheet to simplify and automate spa management and scale to support ambitious business growth

Purple Eagle LLC is a franchisee of Hand and Stone Massage and Facial Spas that owns and operates 18 locations across the U.S. Rapid growth exposed operational gaps: the company lacked visibility into therapist schedules, room-cleaning and tip workflows, performance tracking, and sales/conversion metrics, relying on email and a legacy scheduler that made managing multiple spas inefficient and inconsistent.

After adopting Smartsheet company-wide for onboarding, scheduling, room checkouts, and automated reminders, Purple Eagle centralizes data into dashboards and uses Data Shuttle and Dynamic View for reporting by location and employee. The platform made operations visible and accountable, streamlined workflows, improved customer service responsiveness, and supported rapid scale—helping the business grow from 2 to 18 spas and from $1M to $20M in revenue while positioning it to target 50 spas and $100M over the next five years.

Purple Eagle LLC

Jeff Flannery

Chief Executive Officer and Founder