Case Study: PTC reduces marketing campaign planning time by 30% with Smartsheet automation

PTC reduces marketing campaign planning and execution time by 30% with Smartsheet

PTC, a technology company, faced challenges with a complex and disjointed marketing campaign process. Their disparate systems and manual data entry led to inefficiencies and frustration for stakeholders. To address this, PTC implemented Smartsheet's Intelligent Work Management Platform to centralize and automate their workflows.

The Smartsheet solution consolidated systems into a single, coherent request process with automated workflows and real-time dashboards. This integration resulted in a 30% reduction in the time required to plan and execute marketing campaigns. Additionally, the solution created a quarterly efficiency gain of 40 hours on their complex intake process alone, significantly improving operational velocity and providing valuable data visibility.

PTC