Case Study: P.F. Chang's achieves consistent global branding and faster asset distribution with Smartsheet

P.F. Chang's manages its brand in 23 international markets using Brandfolder

P.F. Chang’s, a 300+ location Asian restaurant brand operating in 23 countries, needed to maintain a consistent guest experience and brand identity across global licensed partners. Their old workflow—sharing assets via an outdated FTP server and mailed hard drives—caused hours-long downloads, ad-hoc file requests, missed deadlines, and no way to track asset usage.

P.F. Chang’s implemented Brandfolder as a central source of truth, using timed asset publishing/expiration, file conversion and resizing, curated collections with permissions, and analytics. As a result, partners worldwide access approved assets quickly, brand execution is more consistent, the global marketing team spends less time on administrative tasks, and can focus on strategic campaigns that enhance the customer experience.

P.F. Chang's

Anthony Nguyen

Director of Global Marketing