Case Study: P.F. Chang's achieves consistent global brand management with Brandfolder by Smartsheet

P.F. Chang's manages brand assets across 23 countries with Smartsheet

P.F. Chang's faced a significant challenge in maintaining brand consistency across its 23 international markets. Its previous system of distributing marketing assets via an outdated FTP server and physical hard drives was inefficient, causing long download times and hindering the global marketing team's ability to execute timely campaigns. To solve this, P.F. Chang's turned to Smartsheet's Brandfolder for a modern digital asset management solution.

By implementing Smartsheet's Brandfolder, P.F. Chang's created a central source of truth for all approved brand assets. The solution provided partners with self-service tools to convert and resize files, while giving the global marketing team control over asset availability and user permissions. This resulted in drastically reduced download times, eliminated the need for physical mail, and freed the marketing team to focus on strategic initiatives, ensuring a more consistent customer experience worldwide.

P.F. Chang's