Case Study: Overtime centralizes video management and scales growth with Smartsheet and Brandfolder

Overtime manages 40+ original series with Smartsheet

Overtime, a sports media network targeting the next generation of fans, faced challenges managing explosive growth and vast amounts of video content. Their creative teams were using a scattered mix of tools for file management, logistics, and communication, which led to confusion over correct video versions and slowed their ability to publish highlights quickly. To bring order and scale its operations, Overtime turned to Smartsheet and its premium products including Brandfolder, Resource Management by Smartsheet, WorkApps, and Dynamic View.

By implementing Smartsheet, Overtime centralized its video file management and operational processes. The solution automated workflows, provided clear dashboards for performance analytics, and used Brandfolder as a single source of truth for approved media. Smartsheet enabled efficient tracking of staff time and budgets, eliminated lost release forms, and provided tailored workspaces via WorkApps. The results included faster publishing, streamlined operations ready for scaling, and empowered decision-making with accessible data, all supported by a responsive Smartsheet team that proactively aided their growth.

Overtime