Case Study: Overtime achieves scalable media management and faster publishing with Smartsheet

Overtime centralizes video file management and scales for growth with Smartsheet and Brandfolder

Overtime, a fast-growing media brand for the next generation of sports fans, produces dozens of original video series across platforms and needed a single, easy-to-use system to manage vast volumes of media, track version and release status, and scale production workflows as the company expands. Previously the team relied on fragmented tools (Slope/Box, Google Docs, email) that made it hard to find the right file quickly, track outstanding releases, and accurately capture staff time.

By adopting Smartsheet and premium products (Brandfolder, WorkApps, Dynamic View, 10,000ft), Overtime centralized file management, automated workflows for releases and versioning, and created dashboards for real-time analytics and executive visibility. The result: faster, more reliable publishing of the right video versions, organized release tracking, clearer staff time and resource planning, and a scalable platform supported by responsive Smartsheet assistance.

Overtime

Tanya Cuadra

Senior Production Manager