Case Study: Ogilvy achieves centralized asset tracking and on-time delivery with Smartsheet

Ogilvy Evolves Ad Strategy With Smartsheet

Ogilvy, a global advertising agency founded in 1948, faced the shift from traditional print and broadcast to fast‑paced, data‑driven digital campaigns that require large volumes of visual assets across many online channels. The challenge was coordinating version control, deadlines, budgets, and communication across a distributed team while delivering high‑quality creative on time.

Ogilvy implemented Smartsheet to centralize asset tracking, capture data with simple forms, attach files, and create customizable dashboard views for real‑time collaboration and reporting. The result was greater transparency and a shared “line of sight” across teams—reducing miscommunication, speeding delivery, improving team morale, and enabling on‑time delivery of branded media with the goal of extending dashboards to clients for even more clarity.

Ogilvy

Mame McCutchin

Program Director