Case Study: Haberman achieves real-time project visibility and operational efficiency with Smartsheet

Marketing Agency Haberman Helps Clients Succeed

Haberman is a 50-person independent marketing agency in Minneapolis that delivers strategic planning and creative work for clients driving social change. Faced with highly variable project scopes and roughly two dozen active projects at a time, the agency needed a way to consolidate data, track client-specific metrics, manage budgets and resources, and increase transparency so teams could plan accurately without keeping everything in people’s heads.

By using Smartsheet for detailed timelines, budgets and workflows and 10,000ft for resource planning and high-level allocation, Haberman standardized project planning, held tentative assignments, and adjusted hours and timelines in real time. The result: faster, data-driven decision making, clearer cross-team visibility, improved pricing and post‑mortem insights, and time savings that let project managers answer questions on the fly and better serve clients.

Haberman

Corrina Wertzberger

Associate Project Management Director