Case Study: Magnolia Bakery achieves global franchise expansion and streamlined operations with Smartsheet

Magnolia Bakery Gets a Recipe for Expansion With Smartsheet

Magnolia Bakery, the New York-based retail bakery credited with launching the cupcake craze and employing ~450 staff, set out to scale its brand globally—opening stores from Tokyo to Sao Paulo—while preserving its signature look, recipes, and customer experience. Coordinating location scouting, construction, product development, agency work, and e‑commerce fulfillment across time zones created a complex project‑management challenge that threatened consistency and speed of expansion.

By adopting Smartsheet as a central collaboration and tracking hub, Magnolia standardized operations with shared attachments, Gantt timelines, and task tracking for site development, recipes, signage, and PR coordination. The result: smoother franchise rollouts, clearer accountability across internal and external teams, faster decision‑making, and a scalable process the company credits as essential to managing growth and opening new locations worldwide.

Magnolia Bakery

Amy Tucker

Project Manager