Case Study: Behr Process Corporation achieves increased marketing efficiency and collaboration with Smartsheet

Increasing Marketing Efficiencies and Collaboration

Behr Process Corporation, a leading supplier of architectural paint and exterior wood care products, faced a complex marketing challenge: coordinating its Behr Pro Experience Tour and hundreds of in-store events across dozens of markets using disparate Excel spreadsheets. The team struggled with information silos, version control, and a management bottleneck that made it hard to track deliverables, share updates on the road, or let others step in when issues arose.

Behr adopted Smartsheet, standardizing project templates and building a Master Dashboard with linked sheets and attachments for real-time, cloud-based visibility. The change delivered fast user adoption, improved collaboration and productivity, simplified reporting and troubleshooting, and measurable time and cost savings — with other Behr teams beginning to implement Smartsheet and plans to expand its use for budgeting.

Behr Process Corporation

Lisa Kudukis

Marketing Director of Professional Products and Services