Case Study: Ibotta achieves streamlined digital asset management and powers 120 million emails per month with Smartsheet

Ibotta powers 120 million emails per month through Brandfolder's CDN

Ibotta is a mobile shopping app that has returned more than $525 million to shoppers and reached nearly 22 million downloads since 2012. To keep users engaged it sends about 120 million emails per month, but its in‑house asset system caused lost files, limited file sizes and quality, poor campaign asset tracking, and little insight into asset performance.

Ibotta adopted Brandfolder as a single source of truth, using collections, bulk tagging, smart CDN links for high‑quality assets (including animated GIFs and 3D images), and asset analytics. The result: reliable distribution of 120 million emails per month, higher‑quality responsive campaigns with instant edit propagation, simpler workflows for the creative team, and better measurement to optimize future campaigns.

Ibotta

Jessa Moon

Email Development