Case Study: HP boosts event volume and cuts planning time with Smartsheet

HP increases HP-led events from 6 to 26 per quarter with Smartsheet

HP's North America Commercial Marketing group faced inefficiencies in managing sales and marketing events. They relied on multiple, disconnected project management and calendar tools, which resulted in manual processes, duplicate data, and a flood of emails. This lack of a central system caused delays and communication bottlenecks, making it difficult to track events effectively. They turned to the vendor Smartsheet, specifically using its platform capabilities and Calendar App, to find a solution.

By implementing Smartsheet, the team automated its entire event management process, creating a single source of truth. This eliminated the need for most status emails and meetings. The solution from Smartsheet delivered significant results: a 90% decrease in emails, a reduction in event planning time from 84 to 54 days, and an increase in events from 6 to 26 per quarter. These efficiencies also led to substantial cost savings, estimated at $600,000 by avoiding additional hires.

HP