Case Study: HP increases events and automates project tracking with Smartsheet

HP increases events from 6 to 26 per quarter with Smartsheet

HP's North America Commercial Marketing group faced significant challenges in managing its sales and marketing events. Relying on a mix of disparate tools led to manual processes, inaccurate data, and a flood of emails, which caused project delays and communication bottlenecks. The team sought a solution to automate project tracking and planning to improve efficiency and collaboration. They turned to vendor Smartsheet and its platform capabilities, including the Smartsheet Calendar App, to address these issues.

By implementing Smartsheet, HP automated its entire event management process, creating a single source of truth for all event data. The solution eliminated the need for manual updates and extensive email chains, instead using automated notifications and dashboards for real-time collaboration. As a result, the team achieved a 90% decrease in emails, saved $600,000 by avoiding additional hires, and reduced meetings by 75%. Most notably, Smartsheet helped HP increase the number of events it managed from 6 to 26 per quarter and reduced the average event turnaround time from 84 days to 54 days.

HP