Case Study: Wine Australia achieves a 24/7 global marketplace for Australian wineries with Smartsheet

How Wine Australia’s Digital Marketplace connects Australian Wine globally

Wine Australia, the national body promoting Australian wine, faced a sudden halt to in-person trade shows and key export market access when COVID-19 closed borders and tariffs limited business in China. With exporters unable to meet buyers overseas, the organisation needed a fast, cost-effective way to keep producers visible and maintain high-quality trade connections.

Working with Smartsheet and an agency partner, Wine Australia launched CONNECT—a custom, always-on virtual marketplace powered by Smartsheet—featuring searchable listings, exhibitor self-service via Dynamic View, centralised shipping and documentation workflows, and dashboards for reporting. Built in 12 weeks, the platform now hosts 300+ wineries and 3,000 wines, saves staff time by shifting data entry to exhibitors, improves logistics and data capture, and boosts the number and quality of international trade connections.

Wine Australia

Drea Hall

Global Marketing Manager