Case Study: Spartan Race achieves improved cross-team visibility and saves 5 hours/week with Smartsheet

How Spartan Race Overcomes Obstacles with Smartsheet

Spartan Race, a medium-sized event company that runs obstacle races worldwide, faced fragmented planning and poor cross-team visibility as groups relied on disparate tools (email, spreadsheets, slide decks). New initiatives—what leadership called the “idea fairy”—risked disrupting strategic plans because there was no consistent way to summarize priorities, dependencies, and progress.

Spartan implemented Smartsheet to create a customizable “digital baseball card,” dashboards, and calendar-driven scheduling that surface dependencies, issues, and status across teams. The solution saved about five hours a week in status gathering, improved prioritization (e.g., revealing a $3.2M revenue impact from a mid-quarter merchandise change), increased stakeholder reporting and adoption, and set the stage for global dashboards and checklist-driven event data integration.

Spartan

Rob Neitzel

Vice President of Operational Excellence and Chief of Staff