Case Study: McGraw Hill achieves streamlined symposia management and data-driven decisions with Smartsheet

How McGraw Hill Evolved to Teach Students Where They Learn

McGraw Hill, a 130-year-old educational publisher, shifted to digital learning with its Connect platform and needed to support instructors through hundreds of regional symposia. A four-person events team running about 120 invitation-only workshops a year faced the challenge of coordinating registrations, travel, budgets, pre-work, and participant follow-up while capturing reliable data to guide decisions — often while on the road.

Using Smartsheet as a centralized event platform, the team imports registrations, coordinates travel with American Express, tracks budgets and expenses, and uses mobile event sheets and dashboards (including red-yellow-green flags) to monitor progress and conversion. The result: faster, more organized event management, daily visibility into spending and ROI, clearer executive reporting, and improved on-time, on-budget execution and attendee follow-through.

McGraw Hill

Megan Gates

Event Management Consultant