Case Study: FINIS expands global sales and streamlines digital asset distribution with Smartsheet

FINIS expands global sales thanks to Brandfolder's distribution capabilities

FINIS is a global swimwear brand sold in 90 countries that designs training and racing gear to “simplify swimming.” With nearly seven new products launching at a time, FINIS struggled to manage rich product information and distribute digital assets efficiently—previously relying on time-consuming, inconsistent methods (even mailing thumb drives). They needed an intuitive, no-training platform that made internal teams, partners, influencers and distributors self-sufficient and consistent with the brand.

Brandfolder became a single source of truth, organizing assets by product layer and enabling bulk uploads, auto-tagging, easy searches, format conversions and asset analytics. The platform streamlined production and distribution, made assets instantly accessible to global stakeholders, and helped FINIS increase brand awareness and consistency—resulting in faster campaigns, higher-quality partner materials, and a stronger market reputation.

Finis

Jill Bennett

Global Director of Sales & Marketing