Case Study: Fairline Yachts saves 10% of workload with Brandfolder by Smartsheet

Fairline Yachts saves 10% of weekly workload with Smartsheet

Fairline Yachts, a UK-based yacht manufacturer, faced challenges with its outdated and expensive custom-built digital asset management (DAM) tool. The old system was inefficient, lacked search functionality, and was difficult for their global network of dealerships to use. Seeking a more modern and user-friendly solution, they turned to the vendor Smartsheet and its product Brandfolder.

By implementing Smartsheet's Brandfolder, Fairline Yachts centralized its marketing assets into an intuitive and easily searchable platform. The solution enabled their internal teams and 54 global dealerships to access up-to-date content independently. This resulted in a measurable time saving, with the marketing team reclaiming 10% of its weekly workload. Smartsheet's solution also provided tangible benefits for the sales process and ensured brand consistency across all channels.

Fairline Yachts