Case Study: Fairline Yachts achieves 10% more weekly time back with Smartsheet Brandfolder

Fairline Yachts - Customer Case Study

Fairline Yachts needed to replace a custom digital asset management tool that had become outdated, difficult to search, slow to update, and expensive to maintain. The marketing team also struggled with inconsistent asset naming and wasted time finding the right images and product materials for dealers, sales, and media.

Smartsheet’s Brandfolder platform gave Fairline Yachts a modern DAM system with centralized, up-to-date assets for internal teams, 54 global dealerships, and press users. As a result, Fairline Yachts saved about 10% of weekly marketing workload, reduced asset-request emails, lowered hosting and maintenance costs, and gave sales teams faster access to product materials in the field.

Fairline Yachts

Miles Moorhouse

Head of Marketing