Case Study: Everlast achieves faster global product launches and unified brand presence with Smartsheet

Everlast streamlines their global retail presence and go-to-market strategies with Brandfolder

Everlast, a nearly 120-year‑old leader in boxing, MMA and fight‑sports lifestyle products with roughly 100 licensees across six continents, was hampered by fragmented asset workflows. Marketing teams relied on an internal server plus Dropbox and WeTransfer for large file transfers, repeatedly uploading the same files, manually curating licensee- and retailer-specific packages, and risking loss after a server crash—delaying product launches and undermining global consistency.

By adopting Brandfolder as a cloud DAM, Everlast created a central source of truth with custom Collections for licensees and retailers, single share links, SKU tagging and cropping tools that enable self‑service asset access and faster onboarding. The platform sped up global campaign rollouts (including the “Be First” campaign), restored brand integrity, reduced manual workload, and gave partners the autonomy to deploy approved assets quickly—delivering measurable time savings and stronger worldwide alignment.

Everlast

Josh Mevorach

Senior Marketing Manager