Case Study: DIRECTV achieves centralized enterprise project management and faster decision-making with Smartsheet

DIRECTV uses Smartsheet to support strategic transformation by simplifying and centralizing Enterprise Project Management

DIRECTV, a major U.S. pay-TV provider, needed to manage nearly 200 strategic projects through its Transformation Office but was hampered by spreadsheets and disparate tools that made it difficult to track status, KPIs, and financials and to enforce governance across stage gates.

By adopting Smartsheet, DIRECTV centralized project intake and tracking, automated approvals and alerts, and gave project managers and executives personalized dashboards and ad‑hoc reporting. This delivered faster access to financial and performance data, streamlined workflows, clear visibility across the portfolio, improved decision‑making, and better alignment to strategic priorities—helping the company meet financial goals and better serve customers.

DIRECTV

Amber Grossman

Director, Technical Project Management