Case Study: Creative Kingdoms achieves streamlined cross-functional collaboration and 10% resource time savings with Smartsheet

Creative Kingdoms Makes Cross-Functional Collaboration Simple With Smartsheet

Creative Kingdoms, the experiential branding and software arm of Great Wolf Resorts, needed a better way to manage projects across production and development. Work was fragmented across duplicate streams, siloed tools, and mixed Agile and Waterfall processes, which created confusion, required hours of manual rekeying, and slowed execution as demand grew.

They implemented the Smartsheet for Jira integration, creating a Smartsheet workflow with sprint/scrum views that links Jira to overall production status in real time. This eliminated redundant data entry, consolidated reporting for leadership, improved cross-functional collaboration, and is projected to save about 10% in resource time while enabling the team to scale and continue delivering engaging experiences.

Creative Kingdoms

Natalie Pohorski

Director of Production