Case Study: Crain Communications achieves unified corporate processes and faster decision-making with Smartsheet

Crain Transforms How It Works With Smartsheet Automation

Crain Communications, a century-old media company with 24 industry-focused brands, faced fragmented project and process management that relied heavily on email and siloed operations. The business projects and process improvement team was charged with creating scalable, repeatable workflows to centralize information, improve collaboration across brands and vendors, and accelerate decision-making.

The team implemented Smartsheet, Control Center, and Dynamic View, using forms, automated workflows and multi-step approvals to centralize intake, streamline handoffs, and reduce manual follow-ups. As a result, intake and campaign deployment times were cut (email campaign deployment time halved), visibility and decision clarity improved, duplicate work and time to market decreased, and the company reduced reliance on outdated systems and email for project communication.

Crain

Sean McDuffie

Project Manager and Business Solutions Architect