Case Study: Big Printing T-Shirt Company streamlines orders, hits $2M revenue and boosts efficiency 150% with Smartsheet

Big Printing T-Shirt Company streamlines customer order process, grows revenue to $2 million a year, and boosts efficiency by 150% with Smartsheet

Big Printing T‑Shirt Company is a family‑run custom apparel business in San Leandro, California, that designs and produces silk screen, embroidery, heat transfer, and digital‑printed garments. Rapid growth exposed limits of their ad‑hoc process—multiple departmental spreadsheets and email threads—making order tracking, visibility, and scaling increasingly cumbersome.

By adopting Smartsheet to centralize orders, forms, dashboards and integrations (including invoicing and mobile access), Big Printing automated intake from social media, unified production workflows, and gave teams real‑time visibility. The result: smoother order flow, a 150% gain in operational efficiency, stronger customer conversion (3,600 social leads in 2021 with ~32% converted; 1,400 leads in 2022 with ~47% converted and $1,150 average order), and annual revenue surpassing $2 million in 2022.

Big Printing T-Shirt Company

Kesney Muhammad

Co-owner and CFO