Case Study: Aruba achieves better budget visibility and global marketing collaboration with Smartsheet

Aruba improves budget accuracy to within 1% with Smartsheet

Aruba, a Hewlett Packard Enterprise company and provider of wireless networking solutions, faced challenges with its global marketing teams operating on disparate tools like SharePoint and Excel. This lack of a centralized system made it difficult to track budgets within a tight 1% variance goal and created bottlenecks in managing their global events calendar. To solve this, they implemented Smartsheet for project management, budget tracking, and calendar coordination.

Using Smartsheet, including Control Center and the Calendar App, Aruba centralized data for its 12 marketing teams, standardizing processes and providing real-time visibility. The solution enabled them to track spending much closer to their 1% budget target, significantly reduce errors, and empower event owners to update calendars directly. Smartsheet fostered greater collaboration through integrations with Microsoft Teams and provided the executive leadership team with improved awareness of all marketing activities.

Aruba