Case Study: Marketo University achieves faster reporting and scalable customer education with Smartsheet

Adobe’s Marketo Engage Helps Businesses Build Relationships That Last

Marketo University, the training and certification arm of Marketo Engage (part of Adobe Experience Cloud), needed a better way to manage customer enrollment and training workflows—scheduling, attendance tracking, and payments—and wanted faster, more transparent reporting so staff could spend less time on operations and more time supporting customers.

By adopting Smartsheet, the team implemented dashboards, real-time reporting, forms and automated approvals to streamline processes, improve executive visibility, and scale education services. The change cut report compilation from two weeks to 48 hours, accelerated responses to customer needs, and freed staff to provide more personalized support.

Marketo University

Taryn Petzel

Education Coordinator