Case Study: Unbloat achieves 60% subscription revenue growth with Smartrr

Unbloat boosts subscription revenue 60% with Smartrr

Unbloat, a health and wellness brand offering an all-natural gut health supplement, sought to build a subscription-led business. The brand initially used Recharge but needed a more intuitive customer account portal and greater flexibility to test and optimize its subscription offerings. They turned to the subscription platform Smartrr to address these challenges.

By implementing Smartrr, Unbloat gained the ability to easily test pricing and subscription bundles, which helped optimize for average order value and subscription opt-in rates. Smartrr's cancellation flow, which offers customers options to skip, pause, or gift their subscriptions, also proved highly effective. The solution led to a 60% increase in subscription revenue and a 23% increase in AOV over 180 days. Furthermore, 70% of the brand's revenue now comes from subscribers, and Smartrr's features have helped reduce cancellations by 40-50%.

Unbloat