Case Study: Gigawatt Coffee Roasters grows subscriptions 7.5% with Smartrr Lifecycle

Gigawatt Coffee Roasters grows subscriptions 7.5% in 6 weeks with Smartrr

Gigawatt Coffee Roasters, a small-batch air roaster, faced a challenge with its email marketing and subscription strategy. While using Smartrr for subscriptions and Klaviyo for email, their retention flows were triggered on fixed schedules. This meant they were guessing when a customer might be running low on coffee, leading to poorly timed winback emails and low engagement for their lean team.

By integrating Smartrr Lifecycle, Gigawatt added a predictive intelligence layer to its existing stack. The solution analyzed order history to predict the ideal reorder time for each customer and synced this data to Klaviyo. This allowed Gigawatt to trigger personalized, automated flows with pre-loaded checkout links. As a result, Smartrr helped the company grow its subscriber base by 7.5% in just six weeks and achieve a 4.5% conversion rate on its new subscription converter flow.

Gigawatt Coffee Roasters