Case Study: The Irish Times improves newspaper delivery efficiency with SmartRoutes

The Irish Times work with SmartRoutes to change the way their paper gets to people and respond to changing consumer habits

the irish times, a major newspaper in ireland, faced significant operational challenges due to a rapid doubling in demand for its home delivery subscription service. Their paper-based and manual route planning system could not efficiently manage the constantly changing routes and high volume of deliveries, creating a full-time administrative burden and a lack of visibility for customer support. They partnered with delivery management software vendor SmartRoutes to find a scalable solution.

SmartRoutes implemented a bespoke newspaper distribution management system featuring a custom API for real-time route updates, zoning for geographical management, and a mobile driver app for centralized knowledge. This provided the Irish Times with optimized, dynamic routing that eliminated manual planning and gave full operational visibility. The solution significantly reduced manual labor by several hours per week and successfully ensured all delivery rounds were completed by the required 07:30 deadline.

The Irish Times

Fran Walsh

The Irish Times