Case Study: Irish Independent streamlines newspaper home delivery with SmartRoutes

Irish Independent newspapers are a great case study on how to roll-out a newspaper route app for delivery drivers

The Irish Independent newspaper faced significant logistical challenges in launching a new weekend home delivery service. Their primary goals were to optimize routes for drivers who started shifts at 2am, eliminate manual planning time, and establish clear real-time communication between drivers and the customer support team to minimize undelivered papers. They partnered with SmartRoutes to implement a delivery route planning solution to address these inefficiencies and support their digital transformation.

SmartRoutes provided its route optimization and mobile driver app to automate planning, which cut the average 30-minute manual routing time down to zero. The solution enabled real-time order updates, digital proof of delivery, and seamless communication between all teams. As a result, the Irish Independent gained full oversight of its operations, drastically reduced the rate of undelivered newspapers, and established a highly efficient, scalable delivery network.

Irish Independent

Padraic Coakley

Commercial Manager